Proclamation · Advertising
Aldea Valladolid
I
Origin
The brief
Show Valladolid from the inside: walk through it and let its beauty show. The city itself is Aldea Valladolid’s argument.
II
Mandate
The approach
Tell it through an experience. A protagonist walks its streets, the market and the square, and sits down to eat. The city unfolds step by step, the way it does for someone who comes to live there.
III
Forge
The shoot
A full day of shooting, from morning to night. Anamorphic lenses to give the image warmth.
IV
Final Cut
The result
The piece lives on social media and in the showroom, and has become a sales tool with foreign buyers.
Stills
