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Outdoor Land
I
Origin
The brief
Show everything Monterrey has to offer in nature and outdoor sports. The goal was not just to show the landscape, but to bring together the people who live it and build a community.
II
Mandate
The approach
Go where it happens. Visit different places to show how outdoor sports are lived, and tell it like cinema: each discipline with its own setting, rhythm and people.
III
Forge
The shoot
Four intense days of shooting across Nuevo León: mountain, river and track. The crew moved at the athletes’ pace, on the ground where they train.
IV
Final Cut
The result
The piece lives on Outdoor Land Monterrey’s social channels, where it calls on everyone who heads out to the mountains and rivers.
Stills
