Coat of Arms · Corporate
Draxton
I
Origin
The brief
A flagship film for Draxton, a company with plants on three continents: Saltillo, San Luis Potosí and Irapuato in Mexico; Spain, Italy, the Czech Republic and Poland in Europe; and Wuhu, in China.
II
Mandate
The approach
Make cinema out of metallurgy. An imposing piece, worthy of the weight of the brand, where molten metal and the scale of the operation tell who Draxton is.
III
Forge
The shoot
A week on the road across the three plants in Mexico. A high-risk shoot, next to molten metal and inside an impressive organization. Footage from the plants abroad was coordinated remotely.
IV
Final Cut
The result
It is the centerpiece of Draxton’s website and has reached different parts of the world, strengthening its image.
The piece in numbers
12Draxton plants worldwide
6countries on three continents
3plants filmed in Mexico
7days of travel and shooting, approx.
Stills
