Coat of Arms · Corporate
Caterpillar
I
Origin
The brief
Caterpillar needed to tell the story of its Certified Rebuild program in three countries: Mexico, Panama and Peru. We traveled to all three. This is the Peru piece, made with Ferreyros.
II
Mandate
The approach
Let those who live it tell it. The piece rests on testimonials from CAT people and their customers, right where the machinery works.
III
Forge
The shoot
A week traveling non-stop through workshops, an open-pit mine and construction sites. Another high-risk shoot, always in live operating environments.
IV
Final Cut
The result
The piece circulates on social media, in customer relations and in stores.
The project in numbers
3campaign countries: Mexico, Panama and Peru
7days traveling non-stop through Peru, approx.
3settings: workshops, open-pit mine and construction sites
Stills
