Rise

Record the foundation pour of Rise, the tallest tower in Latin America. A project of rarely seen magnitude: hundreds of people, coordinated avenues and hundreds of concrete trucks working as one body.

A project like this is not recreated, it is recorded. We proposed an on-site documentary: filming the entire process, without stopping, from start to finish.

Nearly three days of continuous shooting inside the site, among steel and concrete. A high-risk shoot: the crew worked in safety harnesses and took a training course before going in.

The piece lives on NEST’s social channels and in its showroom, where the story of the tower’s foundation is told to every visitor.